Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.[13]

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Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.

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A customer needs to evaluate the requirements of the application to choose what kind of hosting to use. Such considerations include database server software, scripting software, and operating system. Most hosting providers provide Linux-based web hosting which offers a wide range of different software. A typical configuration for a Linux server is the LAMP platform: Linux, Apache, MySQL, and PHP/Perl/Python. The web hosting client may want to have other services, such as email for their business domain, databases or multimedia services. A customer may also choose Windows as the hosting platform. The customer still can choose from Perl, PHP, Python, and Ruby, but the customer may also use ASP.NET or ASP Classic. Web hosting packages often include a web content management system, so the end-user does not have to worry about the more technical aspects.

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The availability of a website is measured by the percentage of a year in which the website is publicly accessible and reachable via the Internet. This is different from measuring the uptime of a system. Uptime refers to the system itself being online. Uptime does not take into account being able to reach it as in the event of a network outage.[citation needed] A hosting provider's Service Level Agreement (SLA) may include a certain amount of scheduled downtime per year in order to perform maintenance on the systems. This scheduled downtime is often excluded from the SLA timeframe, and needs to be subtracted from the Total Time when availability is calculated. Depending on the wording of an SLA, if the availability of a system drops below that in the signed SLA, a hosting provider often will provide a partial refund for time lost. How downtime is determined changes from provider to provider, therefore reading the SLA is imperative.[11] Not all providers release uptime statistics.[12] Most hosting providers will guarantee at least 99.9% uptime which will allow for 43m of downtime per month, or 8h 45m of downtime per year.

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This is a new type of hosting platform that allows customers powerful, scalable and reliable hosting based on clustered load-balanced servers and utility billing. A cloud hosted website may be more reliable than alternatives since other computers in the cloud can compensate when a single piece of hardware goes down. Also, local power disruptions or even natural disasters are less problematic for cloud hosted sites, as cloud hosting is decentralized. Cloud hosting also allows providers to charge users only for resources consumed by the user, rather than a flat fee for the amount the user expects they will use, or a fixed cost upfront hardware investment. Alternatively, the lack of centralization may give users less control on where their data is located which could be a problem for users with data security or privacy concerns.
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